In collaboration with The Compound, I worked on these funky character animations for the commercial for La Cubanita, a tapas franchise with 50+ locations in the Netherlands. Always fun to spice up a pepper, make a corn less corny and ignite a spark in the relationship of softy shrimp and crunchy croquette. Explain that on your aunties' birthday.
I started to first break up the illustrations in different layers inside of Photoshop to make them suitable for animation. Then I rigged up the characters inside of After Effects using several rigging tools such as DUIK, Limber, Bendio and good old puppet tool.
The animations were all made on an existing audio file with voice-over. The rest was a matter of pushing lots of key frames with the rigs and a bit of frame-by-frame here and there.
Character animation
Richard Beerens
Post-production studio
The Compound
Film Production company
Tebbernekkel
Advertising agency
Alfred
Client
La Cubanita
Selected Works
Ocean Plastic Pollution ExplainerThe Ocean Cleanup
SuperstellarBolden
TreebytreeLama Lama
Secret SauceChuck Studios
Translating complexity into simplicityWordsOnline
RobinhoodUeno
A "MOOY" gestureMOOY.flowers
Plastic SoupPassion project
Philips Design & HealthcarePhilips
The future of IT consultancyGlasnost
Once upon a time at the poolPride Amsterdam
The art of capturing the essenceKennedy van der Laan
Marketing WireBooking.com
Future-proof CookingChef Martin & The Marfo Food Group
The Affiliate Partner ProgramBooking.com
TrendstyleKarwei
Feeling hungry?Deliveroo
© Richard Beerens Designs