How do we choreograph a commercial that's as informative as it is elegant? Karwei wanted to showcase their beautiful home ware products, while simultaneously sharing interior design tips that anyone can apply. We chose to tell the story through four different types of customer to really exhibit the effect of a good quality interior on any home. We created four beautifully choreographed commercials that gracefully blend 2D motion graphics with live-action, and twelve DIY films showing fun and stylish decoration tips to try at home.
Client
Karwei
Creative Direction
Nicolas Dlugosch
Art direction
Sharon Goldstoff, Miriam Martín Price, Richard Beerens, Tim Keen
Production
Marcel Ossendrijver, Tim Keen
DOP
Max Maloney
Motion Graphics
Richard Beerens, Pip Williamson
Edit
Richard Beerens
Color Grading
Tim Keen
Music
Fer Kitzen
Studio
TILT Amsterdam
Selected Works
Secret SauceChuck Studios
Translating complexity into simplicityWordsOnline
RobinhoodUeno
A "MOOY" gestureMOOY.flowers
Plastic SoupPassion project
Philips Design & HealthcarePhilips
The future of IT consultancyGlasnost
Once upon a time at the poolPride Amsterdam
The art of capturing the essenceKennedy van der Laan
Marketing WireBooking.com
Future-proof CookingChef Martin & The Marfo Food Group
The Affiliate Partner ProgramBooking.com
Feeling hungry?Deliveroo
Richard Beerens © 2023