Trendstyle

Karwei

How do we choreograph a commercial that's as informative as it is elegant? Karwei wanted to showcase their beautiful home ware products, while simultaneously sharing interior design tips that anyone can apply. We chose to tell the story through four different types of customer to really exhibit the effect of a good quality interior on any home. We created four beautifully choreographed commercials that gracefully blend 2D motion graphics with live-action, and twelve DIY films showing fun and stylish decoration tips to try at home.

Client
Karwei

Creative Direction
Nicolas Dlugosch

Art direction
Sharon Goldstoff, Miriam Martín Price, Richard Beerens, Tim Keen

Production
Marcel Ossendrijver, Tim Keen

DOP
Max Maloney

Motion Graphics
Richard Beerens, Pip Williamson

Edit
Richard Beerens

Color Grading
Tim Keen

Music
Fer Kitzen

Studio
TILT Amsterdam

Richard Beerens © 2021