How do we choreograph a commercial that's as informative as it is elegant? Karwei wanted to showcase their beautiful home ware products, while simultaneously sharing interior design tips that anyone can apply. We chose to tell the story through four different types of customer to really exhibit the effect of a good quality interior on any home. We created four beautifully choreographed commercials that gracefully blend 2D motion graphics with live-action, and twelve DIY films showing fun and stylish decoration tips to try at home.
Client
Karwei
Creative Direction
Nicolas Dlugosch
Art direction
Sharon Goldstoff, Miriam Martín Price, Richard Beerens, Tim Keen
Production
Marcel Ossendrijver, Tim Keen
DOP
Max Maloney
Motion Graphics
Richard Beerens, Pip Williamson
Edit
Richard Beerens
Color Grading
Tim Keen
Music
Fer Kitzen
Studio
TILT Amsterdam
© Richard Beerens — Freelance Motion Design Director