Facebook Messenger Rebrand

Facebook Messenger

Messaging has come a long way since it was first brought to Instagram. These days, we rely on video calls to hang out with friends, send memes and GIFs to communicate what we really think (but can’t always say), and share funny photos and voice notes to stay in touch. People are communicating in private spaces now more than ever. More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends. That’s why Facebook Messenger connects the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so people can have access to the best messaging experience, no matter which app they use.

We helped our friends at Ueno to deliver an announcement video that introduces a new Messenger experience on the app. Collaborating closely with the team at Ueno, we highlighted these features with an up-beat energetic motion graphic edit.