Philips Design & Healthcare

Philips

In 2015 I started working as a freelancer on several projects within Philips Design by working closely with multiple team leads in Eindhoven on the High Tech Campus. I worked as a hybrid visual designer, UI designer and motion graphic designer. A few years later, these projects turned into larger projects that we took as TILT Amsterdam, where my role was  to lead our team of designer, illustrators and animators. We delivered multiple visual design, interface design and motion design projects as a team. All this quickly allowed us to build a name for ourselves as a go-to studio for high-end work, always more than willing to exceed expectations. The reel shown above is only a glimpse of the work done so far. Due to confidentiality not all the work is shareable. This case highlights the most engaging work we have done for Philips.

We created multiple animated branding visuals for a wide range of purposes, based on the visual identity as originally designed by the talented folks at PlusOne Amsterdam. They were used, both internally and externally, to create informative animations and in several marketing campaigns. But they came into their own perfectly at several events and conferences, ranging from ECR, CEC, RSNA to Dutch Design Week. Our contribution helped to show and demonstrate the latest innovations in healthcare, while at the same time providing a magical touch of remarkable branding.

We have extensively collaborated with Philips Design to develop the Philips Design Language System, where tasks were ranging from delivering wide explorations on visual design and motion elements, to finalizing design elements and creating specifications to supplement to their enormous library. Our personal highlight of this project was to develop an extensive series of detailed illustrations that visualize all internal personas of Philips Design.

1.-Designer-UX-VD-illustration
1.-Designer-UX-VD-sketch
2_UsabilityEngineers-illustration
2_UsabilityEngineers-sketch
3_DesignTechnologist-illustration
3_DesignTechnologist-sketch
9_ProjectManagers-illustration
9_ProjectManagers-sketch
4_Design_Director-illustration
4_Design_Director-sketch

While this is probably a big contrast to the other work we have made for Philips, it was definitely something we enjoyed working on. We created a variety of illustrated themes for kids. They were used in several serious medical applications and games teaching kids more about their health and treatments.

philips-Unicorn-FINAL-01
philips-Dinosaurs-01
philips-FarmAnimals-01
philips-Music-01

Client
Philips

Creative Direction
Richard Beerens

Design
Richard Beerens, Pip Williamson, James Carbutt, Jordy Wedding

Animation
Richard Beerens, Pip Williamson, James Carbutt

Studio
TILT Amsterdam

Richard Beerens © 2021