Max’s fiery ambition and precision driving got him to the top of Formula 1 and made him the perfect partner for Exact, an accounting software company who know the value of speed and efficiency. The brief was to create a motion heavy commercial to commemorate their 5-year partnership coming to a close.
During races, Max uses a vast array of data, such as tire pressure, wind resistance and of course speed to ensure he’s the most efficient driver on the track. To highlight the similarities between the F1 hot shot and the data led accounting software company, we presented Max as a numberphile, literally addicted to the numbers.
The result: Rapid cuts and slick transitions mimic the fast-paced twists and turns of F1 driving and embody the journey that Max and Exact took together, on and off the track, in one commercial broadcasted on national television and online.
Richard Beerens, Tim Keen
Graphic Design & Motion Graphics
Richard Beerens, Pip Williamson, Dylan van Sprang, Nacho Darras
Edit & Compositing
Post Producer (3D & Color grading)
Robert Okker (Storm Post Production)
Daphne Maierna (Storm Post Production)
Music & Sound
Guido Maat (Audentity)
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Richard Beerens © 2023