Google Cloud Innovators

Google

Google approached the team with the ask of designing a fully animated promotional film, for use in webinars, social channels and events. The core message: Making sure to communicate what Google Cloud Innovators can do for you as a developer. Besides this main film, we were also offered to create a short series of social templates, to categorize and share the sheer amount of webinar footage. The templates are fully modular and set up in a way that they can be tweaked and adapted by the Google team internally. To create something evergreen and guarantee consistency throughout deliverables and different media, we decided to design and develop an animated spokesperson. The illustration style and storytelling needed to showcase the values of community and learning, while keeping it light, sleek and playful. I've had the pleasure to direct this film from start to finish

Client
Google

Agency
Dreamtek.tv

Production agency
Potter Productions

Creative Director
Elizabeth Potter

Producer
Jeoffrey van Overveld

Motion design director
Richard Beerens

Illustrator
Linn Fritz

Character animator
Pip Williamson

Sound designer
Robert Ostiak